Terms of Reference-Recruitment of an organization to implement a campaign strategy to mobilize actions to eliminate child labour targeting audiences in Africa.
The ILO Regional Office for Africa wishes to engage the services of an organization working in the field of campaigns, social communication and behaviour change communication, with considerable experience in implementing regional social campaigns in Africa.
The organization will also support the development and implementation of a campaign strategy including the development and use of communication channels and platforms to create a dialogue and generate actions. These could include social media accounts, partnerships with media companies, shows (as a way to engage with users), radio, blogs, etc. The type of channels used will depend on the target audiences selected.